Georgie MaynardJan 8, 20194 minWhy Emotional Connection holds the key to sponsorship successThe BenchMark 2018 Report, launched in November, discovered that emotional connection is a critical component to ensure sponsorship...
Georgie MaynardApr 5, 20183 minBall tampering: whose corner are you in?This is the story that just won’t go away. Ten days on and the ball tampering scandal still has the ability to drag good friends into...