Georgie MaynardNov 1, 20225 minSuccessful sponsorships are symbiotic not transactionalIn light of Visit Victoria’s recent announcement that it will partner with the Australian Diamonds, we ask what does the data tell us...
Georgie MaynardFeb 10, 20225 minDeepening Emotional Connection - where to focus the 'team' or the 'individual'?Recently a client asked us whether fans follow 'teams' or 'players' and which of the two is more prominent in driving emotional...