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Georgie Maynard
Nov 1, 20225 min read
Successful sponsorships are symbiotic not transactional
In light of Visit Victoria’s recent announcement that it will partner with the Australian Diamonds, we ask what does the data tell us...
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Georgie Maynard
Feb 10, 20225 min read
Deepening Emotional Connection - where to focus the 'team' or the 'individual'?
Recently a client asked us whether fans follow 'teams' or 'players' and which of the two is more prominent in driving emotional...
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