TRUE NORTH
GUIDING YOU IN THE RIGHT DIRECTION
About True North
TRUTHSEEKERS
We seek out truth, find out what really matters to you. We deliver clear guidance through actionable recommendations...
that will guide you to your True North
TRUSTED
We are a trusted source of expertise
We deliver on our promises
PASSIONATE
We are dedicated to your needs and will be passionate about your story
We will work tirelessly with you throughout your journey
AGILE
We work agilely to deliver fast, effective results
without compromising on quality
INTELLIGENT
We choose the right process for the right question maximising the research's value
We ensure the best return on investment
True North is dedicated to delivering fast effective results that allow you to take the next step on your journey. We are...
Our Focus Areas
COMMUNICATIONS & BRAND
Comms development & evaluation,
Brand positioning, evaluation & tracking,
Corporate Reputation
Semiotics
PRODUCTS & SERVICES
New Product Develoment
Customer Value Added
Customer Experience Tracking
Our Tools
ANALYTICS
Choice modelling, segmentation, database analytics, predictive modeling - we have your analytics needs covered
Our Tools
ANALYTICS
Choice modelling
Segmentation
Database analytics
Predictive modeling
Unstructured text analytics
EXPLORATION
Focus groups & depth interviews,
Ethnography
Deliberative research
Online communities
