TRUE NORTH

GUIDING YOU IN THE RIGHT DIRECTION

Our Focus Areas 

COMMUNICATIONS & BRAND

Comms development & evaluation, 

Brand positioning, evaluation & tracking,

Corporate Reputation

Semiotics

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PRODUCTS & SERVICES

New Product Develoment

Customer Value Added

Customer Experience Tracking 

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Our Tools 

ANALYTICS

Choice modelling, segmentation, database analytics, predictive modeling - we have your analytics needs covered

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Our Tools 

ANALYTICS

Choice modelling

Segmentation

Database analytics

Predictive modeling

Unstructured text analytics  

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EXPLORATION

Focus groups & depth interviews,

Ethnography

Deliberative research

Online communities

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