TRUE NORTH
GUIDING YOU IN THE RIGHT DIRECTION
Our Focus Areas
COMMUNICATIONS & BRAND
Comms development & evaluation,
Brand positioning, evaluation & tracking,
Corporate Reputation
Semiotics
PRODUCTS & SERVICES
New Product Develoment
Customer Value Added
Customer Experience Tracking
Our Tools
ANALYTICS
Choice modelling, segmentation, database analytics, predictive modeling - we have your analytics needs covered
Our Tools
ANALYTICS
Choice modelling
Segmentation
Database analytics
Predictive modeling
Unstructured text analytics
EXPLORATION
Focus groups & depth interviews,
Ethnography
Deliberative research
Online communities
