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It has come to our attention that reports of a political nature, based on audience research, are being promoted to the media under the name True North Strategy.  This research has not been conducted by True North Research.

There has been confusion in the market between our brand and theirs, potentially causing us reputational damage; a situation which we are taking measures to address.


True North Research is an established brand, with a strong reputation for independence, impartiality and integrity. With more than twenty years’ experience, we are apolitical and focus on unbiased audience samples.


All our analysts are members of the Research Society and adhere to its Code of Professional Behaviour


True North Research

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