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Why backing fearless performances is scoring goals for Puma

Georgie Maynard

Aug 24
4 min

Why backing fearless performances is scoring goals for Puma

For a sports sponsorship to hit that sweet spot it needs two fundamental things...

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John & the Parramatta Eels, a modern day love story about understanding customers to reignite th

Georgie Maynard

Sep 17, 2019
6 min

John & the Parramatta Eels, a modern day love story about understanding customers to reignite th

Before the NRL and AFL expansion, before the Big Bash, before the proliferation of women’s sports, marketers may not have thought it but,...

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Why Emotional Connection holds the key to sponsorship success

Georgie Maynard

Jan 8, 2019
4 min

Why Emotional Connection holds the key to sponsorship success

The BenchMark 2018 Report, launched in November, discovered that emotional connection is a critical component to ensure sponsorship succe...

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Ball tampering: whose corner are you in?

Georgie Maynard

Apr 5, 2018
3 min

Ball tampering: whose corner are you in?

This is the story that just won’t go away. Ten days on and the ball tampering scandal still has the ability to drag good friends into he...

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A long road to travel for CA in order to restore faith in Test Cricket

Georgie Maynard

Mar 28, 2018
2 min

A long road to travel for CA in order to restore faith in Test Cricket

A True Start Report into the ball tampering incident has unveiled an overwhelming lack of faith in the Australian Test team amongst the g...

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