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Our research in the news...

Emotional Connection
Australian Leisure Magazine - 15 October 2022

Women’s Euro 2022: a new blueprint for sponsors
The Drum UK - July 19 2022

Respect, Trust, Pride: Why Australia’s Paralympians Are More Popular Than Ever
Australian Paralympic Team - 22 April 2022

Five Reasons Why Women's Sport Will Catapult Your Brand Value
B&T Magazine - 23 February 2022

Georgie Maynard sponsorship in women's sport flips the script
Shooting The Breeze - S2 Ep46 - Oct 2021

The NRL Economist Ramy Haidar Was Back For His Weekly Segment And After Doing Research He Has Come Up With Our Favourite National Team!
Jimmy Smith - 10th August 2021

Australian Olympic Team Tops Emotional Connection Ladder
Joshua Hodson, Ministry of Sport - 23rd July 2021

Aussies kick off a Games ahead of and behind its times
Will Swanton, The Australian - 20 July 2021

True North Research Director Reflects On Women In Sport Summit 2021
Joshua Hodson, Ministry of Sport - 25th June 2021

Women’s Sports Drives Better Sponsorship Outcomes
Joshua Hodson, Ministry of Sport - April 2021

New Report Suggests Women's Sport Delivers Better Sponsorship Outcomes
Australasian Leisure Management - 1st May 2021

True North Research Directors Reveal How Sport Sponsorship Changed During COVID-19
Joshua Hodson, Ministry of Sport - December 2020

True North Research Directors Reveal Deeper Value In Emotional Connection
Joshua Hodson, Ministry of Sport - 16th December 2020

Exclusive Comments: Sunshine Coast Lightning Top True North Emotional Connection Ladder
Joshua Hodson, Ministry of Sport - December 2020

Research finds Covid-19 has reduced our emotional connection to sport
Newstalk ZB - 1st December 2020

Women's Cricket Team Australia's 'Most Loved' Sports Team, Amongst Those Familiar
Bandt - 24th November 2020

Australian women’s cricket team tops emotional connection ranking for the second time
Madeline Hislop, Women's Agenda - 24 November 2020

All Blacks smash record for 'emotional connection' across Australia, NZ
Grant Chapman, Newshub - 16 June 2020

Study finds Australia's favourite sporting teams are dominated by women
ABC News Glen Bartholomew - 26 June 2020

The Sunday Session - Aussie brigade taking on European football
Shannon Byrne - 42:30:00 - 21 June 2020

Women's teams win battle for Australian hearts
Adrian Proszenko, SMH - 16 June 2020

Sports fans connected to women's teams
Shayne Hope, 7News - 16 June 2020

Making the most of bid win a no-brainer for girls' next gen
John Wylie, The Age - 28 June 2020

The Ticket: World Sport and Women
Tracey Holmes - 30 November 2018

Georgie Maynard on Whateley
SEN 1116 - 28 November 2018
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