Georgie MaynardSep 17, 20196 minJohn & the Parramatta Eels, a modern day love story about understanding customers to reignite thBefore the NRL and AFL expansion, before the Big Bash, before the proliferation of women’s sports, marketers may not have thought it but,...
Georgie MaynardJan 8, 20194 minWhy Emotional Connection holds the key to sponsorship successThe BenchMark 2018 Report, launched in November, discovered that emotional connection is a critical component to ensure sponsorship...