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Georgie Maynard
- Jan 8, 2019
- 4 min
Why Emotional Connection holds the key to sponsorship success
The BenchMark 2018 Report, launched in November, discovered that emotional connection is a critical component to ensure sponsorship success. The stronger the emotional connection to a sports team, the more likely an individual is to connect to the team’s sponsors. BBut let's first take a step back and understand why emotions matter. The premise is that sport is emotional, you cannot simply look at outcome based measures like attendance, ratings and membership and understand
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