The Power of Women's Sport Report

Report inclusions:

  • Brand cut-through: We uncover the brands seen as most committed to keeping women and girls (and adults and kids) playing sport.

  • Detailed analysis around perceptions of women's and men's sport: looking at promotion, interest, accessibility and pay.

  • Australian's thoughts on whether female and male athletes make good role models, plus which athletes are driving engagement. 

  • Understanding the audience: demographic profiling on all of the above to understand who is driving perceptions and where messaging will resonate.

  • The role of gender in driving change: who are most likely to be supporters and fans of women’s teams and how does this help when developing strategies for inclusion and developing future campaigns.

 

Cost: $3950 Excl GST

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Australia

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