True North Research's BenchMark Wave 10 Report

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We are very proud and excited to have conducted 10 waves of research into the Emotional Connection to teams and leagues via our BenchMark study.  In recognition of this achievement we’ve decided to openly share the national team results, the first time we’ve done this for a few years. So we hope you enjoy the insights. 

Our BenchMark Wave 10 also includes New Zealand teams, which we last evaluated in 2020, this has given us an important update on the All Blacks results, plus provided fresh results for new teams.  Plus, we look at the upcoming FIFA World Cup taking place next month and explore what this event could mean for the Matildas and Football Ferns.

There is a considerable amount of data that we have collected that goes behind these very important results, depth around other league teams across a whole range of sports, plus an evaluation of 17 Australian and New Zealand leagues and sponsors of every team and league.

Do get in touch to find out more and order your own deep dive report into any of the leagues, teams or sponsorships evaluated by BenchMark.