TRUE SPORT
THE VOICE OF SPORTS FANS
We speak to sports followers, supporters and fans, and lots of them, rather than make assumptions from your data.
Our map of the sporting ecosystem, BenchMark, is a proven and unique evaluation tool.
Our Tools
BENCHMARK
for Rights Holders
Benchmark your performance,
deepen emotional connection, develop stronger relationships across the fan spectrum,
build sponsor trust and loyalty.
BenchMark is the independent assessment tool empowering Rights Holders to make better decisions.
BenchMark uses an advanced methodology to evaluate properties on extensive brand attributes, sponsorship performance metrics and more. It gathers consumer insights to provide a truly independent resource of how a property is viewed in the market. We also provide rights holders with a strategic blueprint that gives clear guidance for their marketing, operations and commercial teams.
BENCHMARK
for Sponsors
Evaluate sponsor performance,
drive better returns from your partnerships,
find the right fit for your brand,
activate successfully.
BenchMark is the independent assessment tool empowering sponsors to make better decisions around their investments.
BenchMark evaluates partnerships across several metrics, providing a truly independent analysis of how a partnership is performing in the market. Sponsors can assess performance against industry norms, set appropriate KPIs, understand how best to leverage the drivers of connection, activate successfully and ensure the best ROI. BenchMark also assesses the partnerships which are the best fit for your brand.
TRUE SPORT REPORTS
Bespoke, fast turnaround reports
Have a specialist project? Want to delve deeper into a topic you care about? Curious about the role athletes play as influencers?
Our team of highly experienced qualitative and quantitative researchers will work with you to design a study that answers your needs.
To access some of our readily available reports click here.
FAN FORUMS
Bring your fans together to test out new ideas, develop new products, engage in your future direction, reach a consensus and make difficult trade offs.
Fan Forums employ best practice deliberative research methodologies to unlock the voice of the fans. At the heart of good research are valued and engaged individuals. By allowing your stakeholders to be truly involved in the process, to be informed of the issues and have a solid understanding of the facts, the outcomes will be enhanced.
Forums give fans access to information, the opportunity to ask questions, learn about and deliberate over complex issues, make trade-offs and ultimately move towards a consensus.
"
You want as many opinions as you can get... if you are used to being with one group all the time, they all have the same opinion. That's not the way the world works anymore... you've got to be innovative, make those transitions."
Billie Jean King
True Sport assesses perceptions of sports, teams, athletes and their sponsors. We look beyond the standard measures of awareness and likeability and instead focus on the emotional connection that really drives behaviour and shapes an asset's value.
We delve deeply into the thoughts, feelings and emotions of stakeholders. They may be passionate fans, supporters or simply those who take a passing interest in the sport, all these views are important.
What makes us different?
Some of our recently produced reports commissioned by rights holders or sponsors
