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September 17, 2019

Before the NRL and AFL expansion, before the Big Bash, before the proliferation of women’s sports, marketers may not have thought it but, by comparison to 2019, they had it easy.  Now, in Melbourne alone, there are 26 teams from Australia’s largest professional leagues...

January 8, 2019

The BenchMark 2018 Report, launched in November, discovered that emotional connection is a critical component to ensure sponsorship success.  The stronger the emotional connection to a sports team, the more likely an individual is to connect to the team’s sponsors....

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