Georgie MaynardNov 1, 20225 minSuccessful sponsorships are symbiotic not transactionalIn light of Visit Victoria’s recent announcement that it will partner with the Australian Diamonds, we ask what does the data tell us...
Georgie MaynardJul 5, 20223 minNot just the King of Spin, but the King of Connection too The passing of Shane Warne not only took us all off guard, but the emotional impact it had on us was telling. At first it was utterly...
Georgie MaynardFeb 10, 20225 minDeepening Emotional Connection - where to focus the 'team' or the 'individual'?Recently a client asked us whether fans follow 'teams' or 'players' and which of the two is more prominent in driving emotional...
Georgie MaynardAug 24, 20204 minWhy backing fearless performances is scoring goals for PumaFor a sports sponsorship to hit that sweet spot it needs two fundamental things...