Australia

© TRUE NORTH RESEARCH 2019

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September 17, 2019

Before the NRL and AFL expansion, before the Big Bash, before the proliferation of women’s sports, marketers may not have thought it but, by comparison to 2019, they had it easy.  Now, in Melbourne alone, there are 26 teams from Australia’s largest professional leagues...

January 8, 2019

The BenchMark 2018 Report, launched in November, discovered that emotional connection is a critical component to ensure sponsorship success.  The stronger the emotional connection to a sports team, the more likely an individual is to connect to the team’s sponsors....

April 5, 2018

This is the story that just won’t go away.  Ten days on and the ball tampering scandal still has the ability to drag good friends into heated arguments.  We are still looking for answers, seeking the truth and some semblance that this national sport is now willing to h...

March 28, 2018

A True Start Report into the ball tampering incident has unveiled an overwhelming lack of faith in the Australian Test team amongst the general public. 

An online survey with 500 members of the Australian general population (18yrs+) was run from midday 27th to the 28th...

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